Discusses how to create productsservices tailored to your
customers'' needs, recognizing and rewarding your most profitable
trophy customers, using guarantees to build customer trust, and
turning first-time customers into frequent buyers. Softcover. DLC:
Customer satisfaction.
關於作者:
Donna Greiner and Theodore B. Kinni
are cofounders of The Business Reader, a
business-to-business bookseller based in Williamsburg, Virginia.
The publishers of the Business Reader Review, they are the
authors of three additional books exploring the best practices in
management, creativity, and manufacturing, and have written
articles and reviews for many magazines and newspapers.
目錄:
Contents
Foreword
Acknowledgments
Introduction: Keep Them Coming Back
1. Create a Better
Bundle
2. Use Incentives to Drive Sales
3. Tap Into Communities of Interest
4. Stand Behind Your Work
5. Give in Order to Receive
6. Reward Every Customer
7. Special Customers—Special Rewards
8. Make It Easy
9. Go to Your Customers
10. Give Customers What They Want
11. Become a Customer Service Champ
Index