New rules for the new game:
the ideas that every business needs to win in the customer
economy
In The Agenda, Michael Hammer shows
companies how to prosper in today’s world of slow growth, fierce
competition, and enormously powerful customers. The winners in this
extraordinarily difficult environment—companies like IBM, Duke
Power, Progressive Insurance, and GE—succeed through superior
operations. Their costs are lower and their quality higher than
their competitors’; they get new products to market faster and they
provide better customer service. How do they do it? Through
near-fanatical attention to the basics of business, and by managing
these basics in new and creative ways.
The Agenda teaches the ideas and techniques that any
company—large or small, service ?rm or manufacturer—can use to
out-execute and out-innovate its competitors. Businesses that
follow these principles will grow by taking market share away from
those that do not. While others decline, your company can thrive.
The Agenda will show you how.