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| 內容簡介： |
The "New York Times" bestseller that gives readers a paradigm-
shattering new way to think about motivation.
Most people believe that the best way to motivate is with rewards
like money-the carrot-and-stick approach. That''s a mistake, says
Daniel H. Pink in "Drive." In this provocative and persuasive new
book, he asserts that the secret to high performance and
satisfaction-at work, at school, and at home-is the deeply human
need to direct our own lives, to learn and create new things, and
to do better by ourselves and our world.
Drawing on four decades of scientific research on human
motivation, Pink exposes the mismatch between what science knows
and what business does-and how that affects every aspect of life.
He examines the three elements of true motivation- autonomy,
mastery, and purpose-and offers smart and surprising techniques for
putting these into action in a unique book that will change how we
think and transform how we live.
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| 關於作者： |
Daniel H. Pink is the author of the
long-running New York Times and BusinessWeek
bestseller A Whole New Mind, as well as The Adventures of
Johnny Bunko and Free Agent Nation. He has written for
The New York Times, Harvard Business Review, Fast Company,
and Wired, where he is a contributing editor. He has
provided analysis for CNN, CNBC, ABC, NPR, and other networks in
the U.S. and abroad. Pink lectures on economic transformation and
the new workplace at corporations, associations, and universities
around the world.
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