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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2024年度TOP分類閱讀雜誌

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品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / 物流，時效：出貨後2-4日

新書推薦： 《 成为作家（畅销全球90余年，新手写作必读指南） 》 售價：NT$ 301.0 《 帝国的生意 商业、政治与英国东印度公司的诞生（一部展现公司与国家交织共生的扩张史） 》 售價：NT$ 500.0 《 十日终焉7：极道 》 售價：NT$ 245.0 《 蒋百里的一生 》 售價：NT$ 352.0 《 AI应用革命（用AI将所有产业重做一遍。覆盖20+行业场景，分析新生玩家生存法则，构建高效商业新模式） 》 售價：NT$ 398.0 《 抗日战争：1937—1945 》 售價：NT$ 704.0 《 理想国译丛072：欧洲告急：丘吉尔、奥威尔与自由之战 》 售價：NT$ 500.0 《 AI风暴：中美博弈与全球新秩序（创新中国书系） 》 售價：NT$ 352.0

建議一齊購買： + NT$ 1158 《THE ECONOMICS OF INEQUALITY《经济》 + NT$ 1201 《Work Rules!： Insights from Ins》 + NT$ 1392 《THE MOBILE MARKETING REVOLUTIO》 + NT$ 551 《Satisfaction： How Every Great 》 內容簡介： In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their and others'' ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs many of them immigrants who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. From the Trade Paperback edition.

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