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『英文書』SUCCESS THROUGH PARTNERSHIP(ISBN=9780385485937)

書城自編碼: 1920031
分類: 簡體書→原版英文書
作者: Reinhard
國際書號(ISBN): 9780385485937
出版社: Random House
出版日期: 1996-05-01
版次: 1 印次: 1
頁數/字數: 265/
書度/開本: 32开 釘裝: 精装

售價:NT$ 998

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編輯推薦:
American management''s lack of knowledge about, or even interest
in, how foreign managers think reduces the number of options
available to us. This, in turn, not only weakens American firms in
international competition, but even in dealing adaptively with the
future as it arrives within our own society.
In the United States, truly novel ideas about management usually
come from the fringes of management, or from new or small companies
headed by innovative, small-firm entrepreneurs. Yet the
內容簡介:
The American businessman has traditionally turned to top
American leaders and academics for information on management
techniques. But in an increasingly global economy, the lessons to
be learned from the experience of foreign business leaders are
essential for all American managers. Reinhard Mohn''s revised
edition of Success Through Partnership -- expanded with essays on
vanity in the life of a manager and new goals in the workplace, and
with a new chapter on freedom for the creative man -- remains an
important addition to the American manager''s bookshelf. Although
Mohn''s views do not necessarily represent the majority of European
or German management, his opinion is highly respected. One of the
most successful businessmen of the postwar era, he has built his
company, Bertelsmann, Inc., into one of the biggest media
conglomerates in the world. Today, Bertelsmann is a $14billion
company with more than 57,000 employees worldwide.
Mohn has developed and practiced some of the most innovative
management techniques we have seen during the postwar period. With
the expansion of Bertelsmann, Mohn has shown that it is possible to
combine modern leadership techniques with social concerns. He has
demonstrated that efficiency and human concerns need not be
incompatible, but should, in fact, be the basis for the
productivity of the economic system. In this book he presents a
strategy for partnership between employees and management, a
reorganization of the three elements of business -- capital, work,
and management -- and suggests how capitalism must be modernized to
save the free-enterprise system.
關於作者:
Reinard Mohn great-great-grandson of Carl Bertelsmann, the
founder of the Bertelsmann publishing house, was born in Gutersloh,
Germany, in 1921. The publishing house itself originated over 160
years ago as a printing office, primarily for church hymnals. For
parr of World War II, Mohn was a prisoner of war in Kansas.
Following the war, he returned to Gutersloh and gave up his
engineering career to resurrect the company from the shambles of
war. During the forty years of his leadership he built Bertelsmann
into an international media conglomerate that includes book and
music clubs, magazines, book and music publishing houses, and
printing plants. He retired as managing board chairman in 1981 and
as supervisory board chairman in 1991. He is currently chairman of
the board of the Bertelsmann Foundation.

 

 

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